Paying more doesn’t guarantee Google will show your search ad to users. Other factors like Quality Score also affect your ad’s visibility. But even if your ad appears, getting clicks is the next big challenge. In fact, the low click-through rate on Google search ads is something brands struggle with. And this low CTR results in a low-Quality Score, […]

Enterprise SEO: A Beginner’s Guide Large organizations have their own marketing needs, challenges, and opportunities. This makes doing SEO slightly different for them. The approach and tactics you employ for enterprise SEO have nuanced differences. In this article, that’s what we’ll discuss. Let’s start with the basics. What is Enterprise SEO? Enterprise SEO enhances search